Urbana International concentrates its US business in providing Emergency Management Protocols, Emergency Preparedness and in providing assistance to small technology companies to further develop their markets. Urbana utilizes proprietary software to provide emergency management services to US public and private industry clients, including school districts, hospitals, malls, offices of emergency management and numerous other entities. It also leverages its US government, public and private industry contacts to provide marketing services to construction, communication and medical technology industries.

Internationally, Urbana specializes in identifying and developing international partnerships, joint ventures, foreign direct investments and new markets for small US technology companies wanting to expand internationally, particularly to the African Continent. It promotes technology transfer and corporate social responsibility in developing countries.